Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung

Technological developments cannot be separated from the influence of internet which has now integrated into people's daily lives, many companies are utilizing technology, especially social media in their main business strategy to reach a larger target audience marketing products. The purpose this research was determine Social Media Marketing and Electronic Word Mouth on Purchase Decisions through Brand Image at Point Coffee Bandung. method used is quantitative with descriptive analysis Structural Equation Modeling (SEM) SmartPLS 3.0 software. results obtained study that variables affect Decisions, influences Image, effect Purchasing Image.